Pattern Privacy Policy
Updated January 26, 2024
Privacy is important to Pattern Brands. This privacy policy (this “Privacy Policy”) describes how your personal information is collected, used, and shared when you visit or make a purchase from patternbrands.com or utilize our services available through our website (the “Site”) and engaging with our services (collectively, the “Services”), you are consenting to the collection, use, sharing, and storage of your personal information, as described below. This Privacy Policy supplements and is incorporated into our Terms of Service which, together with this Privacy Policy, govern your use of the Services. We have endeavored to make this Privacy Policy as clear as possible. If, however, you have any questions, comments or concerns about this Privacy Policy, please send us an email at help@patternbrands.com.
"In addition, you agree to our Messaging Terms (https://terms.pscr.pt/legal/shop/prod-open-spaces/terms_of_service) and Messaging Privacy Policy (https://terms.pscr.pt/legal/shop/prod-open-spaces/privacy_policy).”
The terms “Pattern Brands”, “Pattern”, “us”, “we” or “our” refer to Pattern Brands, LLC, the owner of the Services. The terms “you” or “your” refer to the user or viewer of the Services.
Personal Information We Collect
For purposes of this Privacy Policy, “Personal Information” means any information that identifies or relates to a particular individual and also includes information referred to as “personally identifiable information” or “personal data” under applicable data privacy laws, rules, or regulations, including the definition set forth under the California Privacy Rights Act (CPRA).
For users of the Services, Personal Information may include the following:
- full name, login credentials, email address, physical address, and phone number;
- credit card and payment information; and
- interests, comments, requests, and other information you may offer.
We may also automatically collect other information as you interact with the Services. We collect data relating to the use of our Site, traffic logs, user conduct, or the results of Site usage. We may collect and maintain data about your usage of the Site and/or Services, your Internet Protocol (“IP”) address, Site and/or Services visits, page response times, download errors, length of visits to certain pages, and page interaction information (such as swipes, share lists, and recommendations). We also may automatically collect information from cookies that are placed throughout the Services. Generally, this information is collected in aggregate form, which means we cannot personally identify you through these mechanisms.
The above information may also be collected by third-party service providers, such as Shopify.
Which Collection Technologies We Use
- “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
- “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
- “Web beacons”, “tags”, and “pixels” are electronic files used to record information about how you browse the Site.
How We Use Personal Information
We use Personal Information to facilitate the provision of your requested services, such as to fulfill orders. We also use Personal Information to track user behavior, improve our products and services, communicate with you regarding the Services, and generate statistics and trend data for internal and external business purposes, such as marketing campaigns and social media advertising. We also will use Personal Information to comply with applicable legal or regulatory obligations, including as part of a judicial proceeding; to respond to a subpoena, warrant, court order, or other legal process; or as part of an investigation or request, whether formal or informal, from law enforcement or a governmental authority.
Why We Share Personal Information
We do not share your information for commercial purposes.
We may share your information in the following ways:
- With service providers: We may share your information with third parties that perform tasks on our behalf and that help us better provide our Services to you.
- To protect us, our users, or to law enforcement officials: We may share your information to comply with legal processes (including to comply with the law, to enforce our Terms of Service, or to respond to subpoenas, discovery requests, or similar legal processes or proceedings), cooperate with law enforcement or when we believe it is prudent to share information with legal authorities, and investigate and prevent fraud or imminent harm to you, our users, or to us. We may also share your information to ensure the security of our network and services.
- In the event of a business transfer: We may share your information with another entity as a result of a corporate sale, merger, consolidation, asset sale, or in the unlikely event of bankruptcy or we go out of business. User information is generally considered an asset that is transferred in one of these types of corporate transactions.
- With your consent: We may also share your information in other circumstances when we have obtained your consent.
Personal Information Shared with Third Parties
We share your Personal Information with third parties, and/or Subprocessors, to help us use your Personal Information, as described above. For example, we use Shopify to power our online store--you can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy. We also use Google Analytics and Mixpanel, Inc. to help us understand how our customers use the Site -- you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/ and how Mixpanel uses your Personal Information here: https://mixpanel.com/legal/privacy-policy.You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
Furthermore, we partner with Microsoft Clarity and Microsoft Advertising to capture how you use and interact with our Site through behavioral metrics, heatmaps, and session replay to improve and market our Services. Website usage data is captured using first and third-party cookies and other tracking technologies to determine the popularity of our Services and online activity. Additionally, we use this information for site optimization, fraud/security purposes, and advertising. For more information about how Microsoft collects and uses your data, visit the Microsoft Privacy Statement found here: https://privacy.microsoft.com/en-US/privacystatement.
Your information may be held by third parties, or we may link to other sites or applications not affiliated, owned, or controlled by us. When you click on a link or an advertisement, you will be directed to that third party’s website. The fact that we link to a third party’s website or advertisement does not in any way create a relationship between us and that third party. We do not endorse or represent any third parties. The privacy practices of any third parties are outside the scope of this Privacy Policy and their use or disclosure of your information (including your personal information) will be governed by their own privacy practices or policies. We encourage you to review the privacy practices or policies of those third parties.
As described, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work. Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.
SUBPROCESSORS
Prior to engaging any third party service providers or sub-processors, we perform due diligence to evaluate their privacy, security and confidentiality practices, and execute an agreement with them that implements their obligations. If you have any questions about our subprocessing activities, please contact help@patternbrands.com. Our sub processors include:
| SUBPROCESSOR | SUBPROCESSOR PRIVACY POLICY |
| Northbeam | Privacy Policy |
| Mixpanel | Privacy Policy |
| Retention | Privacy Policy |
| TikTok | Privacy Policy |
| Meta | Privacy Policy |
| Privacy Policy | |
| Privacy Policy | |
| Google Ads | Privacy Policy |
| Navistone | Privacy Policy |
| Tag Manager | Privacy Policy |
| CJ | Privacy Policy |
| DFOCPG | |
| Hot Jar | Privacy Policy |
| Post Pilot | Privacy Policy |
| Everflow | Privacy Policy |
| Snapchat | Privacy Policy |
| Taboola | Privacy Policy |
| Outbrain | Privacy Policy |
| Samba TV | Privacy Policy |
| Fairing | Privacy Policy |
| Criteo | Privacy Policy |
| Carro | Privacy Policy |
| Shopify | Privacy Policy |
| Fondue | Privacy Policy |
| Attentive | Privacy Policy |
| Klaviyo | Privacy Policy |
| Outsmartly | Privacy Policy |
| Paypal | Privacy Policy |
| AddShoppers | Privacy Policy |
| Termly | Privacy Policy |
Consent to Data Processing in the United States
Whether you are a resident of the United States, the European Economic Area, or any other global jurisdiction, we may send and store your personal information outside of the country in which you reside. We currently store your data in the United States. By using our Services and consenting to this Privacy Policy, you agree and hereby consent to the storage and processing of your Personal Information in the United States. We ensure compliance with all applicable laws regarding the subject of this Privacy Policy and take appropriate measure to keep your Personal Information protected, especially, to comply with GDPR requirements regarding lawful transfer mechanisms.
Safety Measures
We secure any Personal Information collected and shared, and have taken all precautions and technical and physical safeguards necessary to comply with this Privacy Policy and any other applicable data security and data privacy laws and regulations such as GDPR, CCPA, and CPRA. We have also taken industry standard precautions and implemented safeguards necessary to preserve the security and confidentiality of Personal Information by our third parties, and in particular to prevent any Personal Information from being lost, distorted, damaged, or disclosed to unauthorized persons. We limit access to your Personal Information only to employees or technical service providers who reasonably need to come into contact with that Personal Information to provide Services to you or Pattern Brands. We also use encryption (HTTPS/TLS) to protect data transmitted to and from our Sites and tools. However, no data transmission over the Internet is fully secure, so Pattern Brands cannot guarantee the total and complete security of Personal Information transmitted in this way.
Retention Period
Personal Information is retained for an appropriate period of time depending on the purposes of processing your Personal Information and we will securely destroy your Personal Information once there is no longer a need to keep it, in accordance with applicable laws and regulations, unless and until you ask us to delete this information.
EU and UK Data Subject Rights
You can exercise the following rights by contacting Pattern Brands at help@patternbrands.com: (i) the right to be informed; (ii) the right of access; (iii) the right to rectification and correction; (iv) the right to erasure; (v) the right to restrict processing and sharing; and (vi) the right to object.
Before processing the request, we may need to ensure the identity of the person making the request to avoid sharing data with an unauthorized person and may request additional information from you. As a European or United Kingdom Citizen, you have the right to file a complaint with a European Union supervisory authority, (or the Information Commissioner’s Office (ICO) if you are a resident of the United Kingdom), in the event you have reasonable doubt that we are not processing your Personal Information in compliance with applicable law and GDPR, or UK-GDPR. In such a case, we are asking you to contact us first by sending to help@patternbrands.com and we will make our best efforts to reply promptly.
Your Rights
If you would like to access, modify, or delete your personal information, you may submit a request to help@patternbrands.com For more information or to see if these rights apply to you, please contact us. We will promptly review all such requests in accordance with applicable laws.
If you are a California, Colorado, Connecticut, Nevada, Utah or Vermont resident, the law may provide you with additional rights regarding our use of your Personal Information. Please review our Supplemental Privacy Notice, attached hereto and made a part hereof as Exhibit A, to learn more about these rights.
Do Not Track
Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.
Changes and Updates to Privacy Policy
This Privacy Policy may be revised periodically, and this will be reflected by the date above. Please revisit this page to stay aware of any changes. Your continued use of the Services constitutes your agreement to this Privacy Policy and any future revisions.
Minors
The Site is not intended for individuals under the age of eighteen (18). Pattern Brands is highly sensitive to the privacy of children. Therefore, we will not knowingly collect Personal Information from children.
Contact Us
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at help@patternbrands.com or by mail using the details provided below:
Pattern Brands, LLC
Attn: Privacy Compliance Officer
228 Park Ave S.
PMB 7389
New York, NY 10003
(Returns are not accepted at this address and are subject to rejection or disposal if sent. Please click here for our return process)