Big Macs via your mobile phone

McMobile - jump the hamburger queue with your mobile!

noticed there was a thingamajig hanging off a menu stand outside the Yondae MaDonald’s and my friend told me that you can make orders once you’ve downloaded an application & attached the device.

if they were designing something to avoid queues, wonder why they didn’t create a menu kiosk with a T Money reader instead? perhaps the Meta data for them & SK Telecom is more important.

RFID burgers 1
McDonalds
Sinchon

more at Far East Gizmos

McRFID dongle

my phone & the McRFID dongle
select by touching the gold circle by the burger of your choice.

how to use the McRfid dongle

how to use the McRFID dongle

5 Responses to “Big Macs via your mobile phone”

  1. Kim Says:

    Nice, does this mean that phone interfaces are standard in Korea?

  2. superlocal Says:

    i think so.

  3. ‘Touch orders’ with ‘RFID dongles’ · Touch Says:

    […] there is are some very interesting observations by Flickr user Superlocal (on the Poketo blog) about the integration of NFC readers into standard Korean mobile phones. This is enabled by the […]

  4. LadyE Says:

    Gives a whole new meaning to fast food. Where is the logic? I don’t get it, since you generally pick up your food within minutes of ordering. Is this really going to get the food to the customer faster?

  5. superlocal Says:

    it’s to avoid the long queues, esp in high density youth culture areas like Sinchon which is between clubby/cafe-y Hongdae and girly fashion mecca Edae.
    used for the same reason as airport check in & cinema ticket kiosks.
    http://www.google.com/search?num=100&hl=en&safe=off&as_qdr=all&q=check+in+kiosks+airport+faster&btnG=Search
    http://www.google.com/search?num=100&hl=en&safe=off&as_qdr=all&q=check+in+kiosks+cinema+faster&btnG=Search

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