An invitation to join us on instagram … search for Poketo and follow us!

It is safe to say that our dear friend Myleen Hollero has talent in spades. If you’ve seen the Poketo for Target hangtags and in-store signage, you have seen that picture of us. Myleen is the photographer behind our press photographs for Poketo for Target and we were so pleased with how they turned out! We sprinkled a couple outtakes from our photoshoot in this post, along with her other work and an interview.

Three words to describe your photography?
Sentimental. Rhythmic. Mushy.

How do you know you got THE shot?
I get this feeling. A sense of heightened perception…I like it. It feels good.

Do you prefer to shoot people or places?
That’s tough. I guess I am slightly partial to people…but I love capturing spaces. The approach to either is always the same for me – I want to capture it or them before it all disappears.

What are your thoughts on spontaneity vs control?
It’s best when somehow the two end up working together in some way–controlled spontaneity.

During our photoshoot, you said we smile with our eyes. What do you mean? How do you capture the essence of the subjects in your photography?
You and Angie have that inner goodness! It just comes out in your eyes somehow…I don’t know. I sound crazy. In the end, I look hard and think about how i’d like to remember them, capture our moments together and see what comes of it.

Does your photography reflect who you are?
I like to think so…it’s very personal for me–it chronicles my time here and the people and places I have been lucky enough to have met. I’m attached.

More of Myleen’s photography at MyleenHollero.com.

I wish I could be there for this. Our good friend and artist, Gina Osterloh is presenting new work at thirtyninehotel in Honolulu, Hawaii, titled Los Angeles, California to Manila, Philippines : You Are My Blindspot (Part 1). Hawaii (situated between California and Philippines) is the first stop of this exhibition. Components of the show, which include photographs and a light installation, will then travel to exhibitions in Manila, Philippines and Los Angeles, California.

For those in Honolulu, Gina is giving an artist talk on Thursday, with the solo exhibition opening on Friday at thirtyninehotel. This is thirtyninehotel’s fourth installment of the artist residency program where they invite artists from outside of Hawaii to create art installations that consider and respond to the mixed-use aspects of the site as a gallery, bar, lounge, and event space.

thirtyninehotel
39 N. Hotel Street
Honolulu, Hawaii
Artist talk: Thursday, September 2, 6-8 pm
Opening reception: Friday, September 3, 5-9 pm
Exhibition dates: September 3, 2010 – November 27, 2010

See some of my favorites and more of Gina Osterloh’s work at GinaOsterloh.com

When you lay your eyes on the photography of Ye Rin Mok, you are totally engaged-There is mystery, beauty, a familiarity, and at the same time, an intriguing, other worldliness. Her portraits seem to capture the true essence of a person, an often times quieter, deeper side.

We have followed the work of Ye Rin for a long time now. She has exhibited her photography a number of times in past Poketo art shows. We had always wanted to work with her on something significant, the Poketo for Target Lookbook was a perfect opportunity. With notable contributions to Theme Magazine, Nylon, Apartamento, XLR8R, Monocle, Spin, Tokion and more, we were excited to have the opportunity to see through her eyes, her vision of Poketo. When you view the lookbook, you not only sense the quiet side of her photographs, but, you also feel the lightness, fun, and independence-a full range of emotive qualities that reflects the Poketo for Target collection.

What was your vision behind the Poketo for Target shoot? You shot at Jeana Sohn’s home, the beach, the Hollywood Hills and around Los Angeles, how did they all connect?

I needed a link that would bring all the the Poketo products together, I instantly thought of Jeana Sohn, a friend and an artist living in Los Angeles. I thought it would be perfect to follow Jeana’s day utilizing Poketo products. I knew it would be a breeze working with her, she already had an understanding of my work and an impeccable style of her own.

What’s your approach when you are working with people you are photographing? Do you prefer spontaneity or control?

I usually don’t give too much directions to the persons I’m photographing. I enjoy what each individual contributes to the image making when I photograph them. Someone can be very self conscious in front of the camera which I don’t mind, sometimes it can make an interesting image.

When working with Jeana Sohn, I saw you actively, yet subtly style each shot, not only her poses but her fashion. What were you looking for in Jeana when she was modeling this collection?

With styling, Jeana would give me an option and I would look out for outfits that would be a better match for the image overall. I mainly wanted Jeana’s natural style to come through.

Is there a difference in how you approach photography when you do a commercial project vs. a fine art project?

Commercial projects are more about collaboration-a balancing act between the client’s need and my creative contribution to make a body of images for a targeted audience, while my personal work is concerned foremost with pleasing one viewer, myself.

How does your work reflect who you are as a person?

From a glance I seem pretty quiet and reserved, but, I do have a kooky side of me and maybe it shows in my photos?

What was the most memorable part about photographing the Poketo for Target collection?

Hanging out with Jeana at the beach with her dogs, Pepe and Choco.

View the complete lookbook Ye Rin Mok shot for Poketo at poketo.com/target.
View more of Ye Rin’s other photography at yerinmok.com.