Poketo Winter 2010
Introducing Poketo Winter Collection 2010. Our first move beyond graphic tees and into a range of what we like to think of as minimal classics. The new line ranges from men’s and women’s jackets to button downs to blouses to accessories. With a more sophisticated, refined and minimal look, the collection is a perfect companion to the more familiar, fun, bold Poketo line. It’s still Poketo, for your everyday.
More at Poketo.com
Andreas Samuelsson Turns Everyday Objects into Art
Andreas Samuelsson is a visual artist based in Göteborg, Sweden. He graduated in 2004 from Berghs School of Communication in Stockholm and has been working as a freelance artist ever since. His graphic images have graced magazines, posters, textile designs, wallpapers, ad campaigns, galleries, and now a Poketo t-shirt!

You have a way of putting mundane objects together to create a compelling illustration. How did you come to this method of storytelling?
I like to collect various things and put them together. My patterns are like a diary of objects I’ve seen and found during my life. It’s also very fun to put unique objects together. I like to cross forms and colors to see what happens.

What do you use for reference or inspiration?
I get the most inspiration from my childhood, memories of my youth, or life in general. Sometimes I try to look back and remember things I’ve seen, and draw them from memory. I also enjoy to draw old things but with a modern twist. I like to listen to jazz music when I work, it makes me calm–my favorite album at the moment is Keith Jarrett – My Song (1978). Besides that, freestyle swimming or riding my bike gives me energy. When I’m not working, I play and collect Japanese arcade games, watch movies, or hang out with my girlfriend, Anna.
How do you come up with your bright, energetic color schemes?
I really enjoy working with basic colors. Very often, the color schemes comes by itself or from the client.

How do graphic design and illustration relate to you?
I started as a graphic designer 10 years ago and became an illustrator in 2004. I use a lot of typography in my work, which comes from my days as a graphic designer. I could be called a “graphic illustrator” because I spend lots of time doing hand-drawn type. I felt a bit tied up as a graphic designer because there were too many rules and perfectionism. I feel more free as an illustrator.

Take us on a tour of Göteborg and tell us about your favorite spots.
I swim a lot, so I go to Valhallabadet as often as I can, they have a very nice mosaic with typical ’50s style inside the building. My studio is located in a very nice area called Majorna, which is where our apartment is also located. There are record shops, interesting buildings, and parks in this area. The local people are also very friendly! Slottsskogen, Botaniska and Röda Sten are also nice places that I enjoy.

Could you tell us the inspiration behind your t-shirt design?
I made this pattern to celebrate all types of junk food and objects related to it. I’m a big fan of everyday objects, packages and various products, so this pattern was based on some of my favorites.
Andreas’ shirt is available at poketo.com, along with the entire fall collection, and you can view more of his awesome work at andreassamuelsson.com.
NEW Mountains T’s: Andrew Groves Interview
Photo via IMAKETHINGS
Andrew Groves of IMAKETHINGS has been all over the world and seems to have a deep connection with the natural world. A lot of this is seen in his art, including the newest t-shirt he did with us, “Mountains” but isn’t in a granola, tree-hugger-type way with beiges and browns. Groves’ natural world is fun, super fresh, and grotesque. Check out the interview we did with him this past week!
Tell us a little bit about your t-shirt design.
My design is about spending time in the mountains and the magical things that you see there.
Any projects you have coming up in the near future?
I’m creating work for a group show called ‘Freakshow’ at the moment and for a fun book about beard related things.
Photo via IMAKETHINGS
What kinds of things(if any) can you only express in your art that you can’t otherwise?
The kinds of things I think in my head but that wouldn’t make sense if I tried to tell you about them, the stuff that lives in my imagination.
Photo via IMAKETHINGS
Favorite Spring time activity?
Surfing or walking in the woods.
How has your artwork evolved over the years? What aspects of your art (if any) do you hope to improve upon?
It has become much more simple and flat. I’m also more focused on what I want to achieve with an illustration and from where I get my inspiration. I hope to create more hand made, tactile pieces in the future as well as continuing with my regular work.
If you could have a beer with someone, living or dead, who would it be? What would you want to talk about?
Bushcraft genius Ray Mears. We’d chat about forests, axes and bears.
Photo via IMAKETHINGS
Sexiest font: I generally prefer hand drawn typefaces.
Not-so-sexy font: Any script style font.
Photo via IMAKETHINGS
What is the relationship between geometric shapes, nature, and your art?
You can see geometric shapes and patterns everywhere in nature, particularly when you simplify natural objects which is something I like to do in my illustrations.
First art piece you saw that you were affected by?
Jim Phillips’ skateboard graphics for Santa Cruz.
Biggest celebrity crush as a kid was:
Jet from the UK version of Gladiators.
Thanks for doing the interview Andrew!
You can check out his site here!
And also check out his shirts here!

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